Privacy Policy

How we collect and use personal data

Data and its usage varies depending on which services/products/events you use/register for as well as which parts of our website you use.

§1 Usage of our website

By using toughest.se and any related sub-sites under the toughest.se domain, you must use its services as intended and may not, in any way, try to modify or obstruct services and functionality.

About Cookies

Just like most websites, Toughest.se uses cookies to improve user experience and to collect metrics. Cookies are tiny text files which are downloaded from our servers or third party services and stored on your device. For example, cookies may be used for:

• Measuring site traffic, e.g. which pages are visited, when and how. This data is used to optimize/customize the website and improve your experience.
• Customizing content and functionality.
• Simplifying and improving user experience, e.g. by remembering your language selection, remembering some details in forms so that you do not have to re-enter these next time etc.

Examples of third party cookies used on this site are:

• Google Analytics
• Google Ads
• Meta (Facebook, Instagram)
• AdRoll
• ClickMeter
• TikTok

To avoid cookies from Toughest.se and third party services you can do the following:

• Remove the cookies. This is done through your browser settings. Please note that any personal settings for this site will be lost.
• Set your browser to not accept cookies. Please note that this may affect some functionality on the site.

§2 Registration for one of our events

The personal data we collect/request/store are those needed to secure the service you have signed up for. That means delivering a safe and well-organized race/event/service. To be able to do so, we need to collect and store the data requested such as name, home address, phone number, e-mail address, birth data and gender. In applicable cases also data for payment (which is handled by our partners under strict integrity regulations – see section about third party data sharing). All our data handling in these sections is about giving you the best possible event experience as well as living up to safety regulations and highest possible event standards.

For example the information is used to get you relevant information pre-, during and after the race, place you in the accurate starting group and deliver your results after the race. All data is handled with respect to current regulations such as GDPR and as described in this document.

§3 Information and marketing through e-mail

We use your e-mail to inform about our events and relevant marketing in relation to this. You can choose not to get content about other events/services than you have registered for by unsubscribing to the emails. We do however always need to be able to inform you about the race you are registered for to keep you updated on news, changes and important information regarding your participation.

Information & data sharing

We never sell your data to third parties. We do however need to share it with a few partners that are involved in delivering the service/event you have registered for. Examples of this is our timing partner, payment partners and in some cases medical/safety partners. Note that these partnerships can vary over time but we always have strict regulations and demands that all our partners obliges to the same data protection policies and that they are all GDPR updated.

Data storage

We save and store your personal data for the usage as described in this document (providing the services you have registered for). When we don’t need your information any more or if you choose to have them deleted before that time occurs we erase them from all our systems.

Your rights

You have certain rights regarding your personal data that you should be aware of. You have the right to get an overview of which personal data we have stored about you, to get that data altered or deleted from our system permanently. You have the right to unsubscribe from any marketing and information or usage of your data in profiling and marketing. If you have complaints we hope you get in touch with us but you can also report to the overseeing authority, Datainspektionen (https://www.datainspektionen.se/).

Changes to our privacy policy

We keep our privacy policy under regular review and place any updates on this web page. This privacy policy was last updated on 19 March 2024.